In today’s hyper-connected digital landscape, critical insights—such as fraudulent user networks, stable master identity clusters, and complex customer journeys—are often buried deep within relationship webs. Historically, analyzing these networks meant building expensive ETL pipelines to copy petabyte-scale warehouse data into specialized graph databases. Join this webinar to discover BigQuery Graph, Google Cloud’s zero-ETL, fully integrated graph database solution. We will explore how leading enterprises are solving complex business problems such as fraud detection, identity resolution, and supply chain analytics running native Graph Query Language (GQL) directly over their existing relational data.