Herbalife offers science-backed products to consumers in more than 90 markets through entrepreneurial distributors who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle to live their best life.
Today, global sports icon Cristiano Ronaldo completed a major Herbalife investment. He acquired a 10% equity interest in HBL Pro2col Software, LLC. This subsidiary holds the innovative Pro2col technology.
Specifically, Pro2col serves as a digital wellness operating system. It uses data-driven insights to improve health outcomes. Ronaldo committed $7.5 million to this venture. Furthermore, he will provide dedicated sponsorship rights to the software. This move demonstrates his deep passion for nutrition.
Herbalife has partnered with Ronaldo since 2013. Both parties previously launched the CR7 Drive sports drink. Consequently, this new investment marks a natural growth of their partnership.
Scaling Personalized Nutrition with AI
“Cristiano has been a valued partner for more than a decade, and his decision to take an ownership stake in Pro2col marks an important milestone in our relationship,” said Herbalife Chief Executive Officer Stephan Gratziani. “His investment reflects a shared belief in the power of nutrition, data, AI, and personalized insights to drive better health outcomes, and reinforces his confidence in the future impact of Pro2col.”
Moreover, Pro2col uses unique data to build individual wellness plans. It adapts to specific lifestyles through smart nutrition tracking. Additionally, the Pro2Score system tracks vital wellness metrics. This technology helps distributors support customers more effectively.
“After more than a decade together, our relationship is built on trust and shared ambition. Investing in Pro2col felt like a natural evolution. In addition to representing Herbalife, this is about helping shape and grow a platform that can truly change how people engage with their health and wellness,” said Cristiano Ronaldo. “I’ve seen firsthand how Herbalife brings together science, innovation, and personal support to make health and wellness more accessible. Working together with Herbalife to create something with lasting impact is what motivates me at this stage of my career.”
Finally, Herbalife aims to become a fully connected wellness platform. Beta testing has already started in the U.S. and Canada. Furthermore, EMEA markets will see a 2026 rollout.
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News Source: Businesswire.com
