Tria Federal has promoted Diana Ceban to Chief Growth Officer. Ceban will lead the company’s enterprise growth strategy across federal healthcare markets. Her new role covers business development, client relationships, and partner relationships. She will also oversee market expansion across the company. The promotion reflects Tria Federal’s focus on the healthcare trilemma. This framework centers on the competing pressures of cost, quality, and access to care.
As Chief Growth Officer, Ceban will align Tria’s federal health pipeline and pursuits. She will focus those efforts on helping agencies manage these competing pressures. The strategy aims to improve mission outcomes across federal health systems. It also gives Tria a clearer direction for its growth initiatives.
“Over the last two decades, Tria has grown into a trusted partner for the Centers for Medicare & Medicaid Services, Department of Veterans Affairs and the Defense Health Agency. Diana is the right leader to help us build upon that track record of mission impact,” said Tim Borchert, CEO of Tria Federal. “The trilemma has sharpened our focus as a company, and Diana will make sure we can move the needle on cost, quality, or access for the agencies we serve. Her leadership will be instrumental as we pursue our vision to make federal health systems work at national scale.”
Diana Ceban Brings Federal Health Growth Experience
Ceban joined Tria Federal in 2024. She initially served as Executive Vice President, Military and Veteran Health. In 2025, the company promoted her to Executive Vice President, Strategic Initiatives and Market Expansion. In that position, she strengthened relationships with clients and partners. She also helped position Tria for strategic pursuits and new market expansion. Her latest promotion expands those responsibilities across the entire company.
Ceban brings extensive experience across health markets and government contracting. She has also led growth initiatives across organizations of different sizes. Before joining Tria Federal, Ceban served at Science Applications International Corporation (SAIC). She worked as Vice President and Health Market Leader.
At SAIC, she oversaw the Health division. The division supported the VA, Military Health System, and Department of Health and Human Services. Her career also includes several industry recognitions. Ceban received multiple Engage Fed Health 150 Awards. She also received GovTech Connects Accelerate 125 and Ignite Awards. In addition, she was inducted into the Fed Health IT Hall of Fame.
Tria Federal Focuses on Federal Healthcare Outcomes
Ceban said the company’s growth strategy requires a deeper understanding of federal health operations. She emphasized the importance of identifying opportunities for measurable improvements.
“Growth in federal health isn’t about chasing the next contract; it’s about understanding the whole operating system deeply enough to know where meaningful gains are possible in order to further the missions we support,” Ceban said. “At the scale our federal health customers operate, even a one percent improvement in an aspect of the trilemma, while holding steady in the other areas, can generate real outcomes that compound over time. My focus as Chief Growth Officer is making sure we foster growth where that kind of impact is possible.”
The healthcare trilemma will remain central to Ceban’s growth strategy. Tria Federal will focus on opportunities that can improve cost, quality, or access. The company will also work across federal health programs and agency requirements. This approach supports its broader goal of improving mission performance. Furthermore, Ceban will work with Tria’s Public Safety business. The partnership will target contracts supporting select public safety and national security missions.
These efforts will involve agencies including the Department of Homeland Security and the Department of War. Tria will leverage its technical capabilities and its healthcare-adjacent expertise in these areas. And operational reliability will continue to be an important priority. These missions will be enabled by secure systems and accountable data. Technology remains key as federal agencies face increased operational demands. This approach directly links Tria Federal’s growth strategy to measurable mission outcomes.
Ceban’s expanded responsibilities will connect business development with those priorities. Her leadership will also support stronger relationships across federal health markets. The appointment comes as federal agencies continue balancing healthcare costs and service quality. At the same time, agencies must maintain access to care. Tria Federal aims to help agencies manage those pressures through technology and strategic expertise. Ceban will lead those efforts as the company expands its federal healthcare presence. The promotion strengthens Tria Federal’s leadership team. It also reinforces the company’s focus on federal healthcare transformation and mission impact.
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News Source: GlobeNewswire.com
